TikTok is introducing a fresh option that enables them to reduce the amount of AI-made content appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a full-scale rollout. This shift aligns with a increase in AI content, fueled by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing video streams on another major platform exclusively feature content made by AI. A large amount of this output is classified as “AI slop”, a phrase for substandard, bulk-generated content that is frequently nonsensical or dreamlike.
Based on user feedback that a lot of users like content made with AI tools, from digital art to educational videos, and we want to give people the ability to increase or decrease of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service identified as made with AI. In total, over 100 million videos are added to the app daily, making AI content a limited part of its complete catalog.
User Control Features
Members will be in a position to limit or boost the amount of AI content they view by using the content preference feature in the platform and picking AI-made media. Further subjects that can already be modified under the tool encompass news, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige content makers to identify convincing AI-generated content, and it bans harmful deepfakes of public figures or critical incidents. Any believable artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the platform will henceforth add an artificially created tag to content created with its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is designed to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
The company is furthermore introducing a $2 million educational fund for experts and organizations to develop educational content about using AI responsibly. This project will support non-profit groups specializing in educating computer science.
Moderation Strategy
The platform has defended its content review process, following discussion over intentions to cut jobs for a large number of content moderators in the UK. TikTok is set to cut 439 jobs in its content moderation department in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most harmful content before it gets reviewed by people. The platform stated a notable drop in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its automated systems.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
